You can indicate which data we may use from you. If you have given us permission to personalize your profile based on your browsing and search behavior, we can set up our website especially for you so that its use becomes easier and more personal. We do this with the help of cookies. A cookie is a small text file that is placed on your hardware during your visit to our website.
We use (or reserve the right to use) the following types of cookies on our website:
Functional cookies – these help us to make the website function better and make it more user-friendly for the visitor. For example, we store your login details or what you have put in your shopping cart.
- Anonymized analytical cookies: these ensure that an anonymous cookie is generated every time you visit a website. These cookies know whether you have visited the site before or not. Only on the first visit is a cookie created, on subsequent visits the already existing cookie is used. This cookie is only used for statistical purposes. This way, the following data can be collected:
- the number of unique visitors
- how often users visit the site
- which pages users view
- how long users view a certain page
- at which page users leave the site
Analytical cookies – these ensure that a cookie is generated every time you visit a website. These cookies know whether you have visited the site before or not. Only on the first visit, a cookie is created, on subsequent visits the already existing cookie is used. This cookie is only used for statistical purposes. Thus, they can collect the following data, such as:
which pages you have viewed
how long you have stayed on a certain page
at which page you left the site
Own tracking cookies – this allows us to know that you have been on the relevant other website(s) in our network as well as our website. The profile built up this way is not linked to your name, address, email address, etc., but serves only to tailor advertisements to your profile, so that they are as relevant to you as possible. We ask for your consent for these cookies. Without your consent, these cookies will not be placed.
Third-party tracking cookies – these track which pages you visit on the internet to build a personal profile. This profile is not linked to your name, address, email address, etc., as known to us, but serves only to tailor advertisements to your profile so that they are as relevant to you as possible. We ask for your consent for these cookies. Without your consent, these cookies will not be placed.
Social media-related cookies – these register social media such as Facebook and LinkedIn which articles and pages you share via their social media sharing buttons. They may also contain tracking cookies that track your web browsing behavior.
Site improvement cookies/optimization cookies – these allow us to test different versions of a web page to see which page is visited best.
More specifically, we use (or reserve the right to use) the following cookies:
- Google Analytics anonymized (analytical cookies)
- Google Analytics (analytical cookie)
- Adobe (analytical cookie)
- Facebook (tracking cookie)
- Google Adwords (tracking cookie)
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