Loek has had an active practice for years, but he was still missing a professional website. He asked us to design a bilingual site with suitable images and photography. In his online representation, he wanted to stay true to himself and his method so that it would resonate with the right people.
loek oudeman
analytical therapist & coach
Loek envisioned a design that was minimalistic yet rich in depth. Calm yet powerful, and full of contrast. The entire website – including text and imagery – had to appeal not only to the cognition but also to the imagination. These requests might appear contradictory but we love a good challenge! We also recognized that these contradictions are crucial parts of his work and therefore important to convey.
For the imagery of the website, we created paper artworks. While paper may be somewhat fragile as a material, it also offers beautiful layering with significant depth and contrast. It is precisely because of those layers that paper becomes strong.
For Loek's website, we embraced all the contradictions, which served as the guiding principle for our choices in color and layout. There is literally a vertical dividing line in the lay-out that separates the cognitive from the visual aspects. The dark from the light. Yet, it remains a cohesive whole.
our answer
the question
paper art work
web design
custom showit build
photography
For the imagery of the website, we created paper artworks. While paper may be somewhat fragile as a material, it also offers beautiful layering with significant depth and contrast. It is precisely because of those layers that paper becomes strong.
For Loek's website, we embraced all the contradictions, which served as the guiding principle for our choices in color and layout. There is literally a vertical dividing line in the lay-out that separates the cognitive from the visual aspects. The dark from the light. Yet, it remains a cohesive whole.
our answer
Loek envisioned a design that was minimalistic yet rich in depth. Calm yet powerful, and full of contrast. The entire website – including text and imagery – had to appeal not only to the cognition but also to the imagination. These requests might appear contradictory but we love a good challenge! We also recognized that these contradictions are crucial parts of his work and therefore important to convey.
For the imagery of the website, we created paper artworks. As a material paper may be a bit fragile but it also shows a beautiful layering with a lot of depth and contrast. And it is precisely because of those layers that paper becomes strong.
For Loek's website, we embraced all the contradictions. It was the guiding principle for our choices for color and layout. There is literally a vertical dividing line that separates the cognitive from the visual aspects. The dark from the light. And yet it is still a whole.
our answer
the question
paper art work
web design
custom showit build
Photography
speak@studiotruestories.com