Working with sensitive subject matter for both adults and children, coach Lisette Goldman is praised for her warmth, approachability and positivity while having difficult conversations. She asked us to help her let those qualities shine through in her communication and branding.
lisette
goldman
practice for coaching & brainspotting
The fearless and playful way Lisette deals with delicate questions struck us as an almost childlike curiosity. With an affinity for symbolism and fairytale-like imagery, we created a thoughtful yet positive branding and illustrations in vibrant colors that would capture the different journeys she gets on with her clients, and how she supports them. An innocent, loving, but unfiltered look at reality is what Lisette brings to the table. She conveys that things can be difficult but do not need to be dark.
And that's the story we set out to tell.
Lisette guides people through hardship and trauma using different techniques, but focuses on coaching and brainspotting. Her audience ranges from very young children to mature adults. Although the subject-matter can be sensitive, complex and at times quite dark, her warm and joyful personality is what shines through in her approach to her clients. It was up to us to add that warmth into communication and branding that speaks to her varied audience.
our answer
the question
logo design
lay-out design
color advice
illustration
The fearless and playful way Lisette deals with delicate questions struck us as an almost childlike curiosity. With an affinity for symbolism and fairytale-like imagery, we created a thoughtful yet positive branding and illustrations in vibrant colors that would capture the different journeys she gets on with her clients, and how she supports them. An innocent, loving, but unfiltered look at reality is what Lisette brings to the table. She conveys that things can be difficult but do not need to be dark.
And that's the story we set out to tell.
our answer
The fearless and playful way Lisette deals with delicate questions struck us as an almost childlike curiosity. With an affinity for symbolism and fairytale-like imagery, we created a thoughtful yet positive branding and illustrations in vibrant colors that would capture the different journeys she gets on with her clients, and how she supports them. An innocent, loving, but unfiltered look at reality is what Lisette brings to the table. She conveys that things can be difficult but do not need to be dark.
And that's the story we set out to tell.
Lisette guides people through hardship and trauma using different techniques, but focuses on coaching and brainspotting. Her audience ranges from very young children to mature adults. Although the subject-matter can be sensitive, complex and at times quite dark, her warm and joyful personality is what shines through in her approach to her clients. It was up to us to add that warmth into communication and branding that speaks to her varied audience.
our answer
The question
LOGO DESIGN
LAY-OUT DESIGN
COLOR ADVICE
ILLUSTRATION
symbolism
The heron is of great significance to Lisette. To her, it symbolizes a wisdom and peace that are vital to the process of healing, before taking flight for the journey onwards.
That road ahead is another powerful symbol in her story. In this logo, we combine the two.
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