Clean? Yes. Clear? Yes. Simple? No. The power of minimalistic design is in the things you leave out. Surrounding "white space" is just as (if not more) important than anything else. A clean simple line can be detailed to no end. And it has the power to reference an entire space, if done correctly.
As the clients style was so clearly rooted in his love of clean lines and minimalistic approach, we opted for a square logo. It would fit and communicate with a rectangular piece of paper like we needed it to.
The placement refers to the foundation being laid, with the logo being the trustworthy, dependable building block Rob proves to be for his clients
in the creative process.