Coming from a more playful and wavy letter, we opted to reshape the branding into a more timeless identity. We refined and simplified an already elegant letter and laid a foundation of clarity to support the abundance of symbolic imagery.
We were lucky enough to work for a client who trusted us completely on all facets of their communication. We got the chance to design, build and fill their new website, completely from scratch.
We wrote copy, we made photographs, illustrated images, designed logo-variations, icons and other navigational feats. We were careful to appeal to both private as well as corporate customers, and walked the fine but exhilirating line between outspoken and overpowering.
Plentiful but intuitive.
Inspirational but functional.
In the mostly one-dimensional sphere of social media, with its small attention span and micro-messaging, it proved a challenge to get complicated messages across. But social media continues to be an opportunity to tell a bigger story in smaller parts. That's not only a wonderful exercise, it is an opportunity to inspire a big change in a small way.
Inspirational stories, pieces of art, fairytales, archetypes and other psychological concepts provided rich pieces of content. We used a combination of strong graphics, quotes, testimonials, abstract en symbolic visuals and photographs to tell their stories.
From lessonmaterials, to diplomas, to posters, to postcards, to notebooks and infographics or illustrations...
With our client teaching abstract and extremely personal views and notions, there are only little practical references to the concepts that are used to educate the art of coaching. The images and the graphics should reflect this abstraction, but also speak to the concepts very clearly.
When the deicision was made to take (parts of) the learning-curve to the web, there was a need to not only capture the trainers on film in an inspiring way but to translate the highly personal program partially to the (less-than-personal) interwebs. We set up an online training program that not only digitizes the concrete steps of the courses, but feels warm and true to the nature of the institute.