brand essentials.
the absolute must-haves for a professional and authentic brand.
01
let us tell you a story ...
There once was an ambitious entrepreneur named Billie, who prides herself on delivering exceptional work. Each day, she pours her personality into her business, giving her craft a unique flair. Her devotion and expertise are obvious to anyone who works with her, yet something isn’t clicking in her brand’s communication.
Billie often finds herself staring at a blank screen, unsure of what to say or how to say it. She knows standing out is crucial, but she lacks clarity on her message. Despite having full confidence in her professionalism, her current branding doesn’t reflect her true value, leading to missed opportunities and undervaluation.
If only she could show the world who she truly is. Things would be different. She desperately longs for a brand that highlights her expertise and naturally attracts the right clients.
Does Billie’s story resonate with you?
Do you know how she feels?
Then you’ve come to the right place.
LET's TALK (it's free)
We think we know exactly how you feel
do you struggle to ...
When potential clients ask why they should choose you over someone else, you struggle to give a clear answer.
Because of your unprofessional branding, potential clients visiting your site may question your skills and professionalism which leads them to doubt your value.
You plan to post new work daily, but lacking the tools to do this efficiently, it becomes too time-consuming, and you can't keep it up. The time and effort you put in don't seem to pay off.
Your offline and online presentation don't tell the same story. The mismatch between your online image and real-life persona creates uncertainty with you and your potential client.
Professional presentations will attract higher-end clients, but you lack the skills to DIY and you can't afford to hire an expert. This leaves you with marketing materials that don't reflect the quality of your work.
Our names are Janna and Yasmin and we specialize in discovering brand stories and translating them into branding and websites that truly connect with a dream audience.
We are not only designers and communicaters, we are also trained coaches. We know how to get to the core of any story.
get to know us
we can help you out with that.
just imagine
...
let's make that dream a reality ...
all-in-one
way to your professional brand. Your texts, a clear plan for your professional pictures, your brandguide – you got everything you need in one package.
You've found a brand partner that offers you an
making it so much easier to network and convert followers into paying customers.
dreamclients
and your website does half the salespitch for you.
Your authentic brand automatically attracts your
sell yourself
without selling your soul or playing a manipulative marketinggame.
You've found a way to
stand out
making sales calls fun, easy and genuine.
You know exactly who you are and what makes you
charge your true value
and never be underpaid again.
The professional branding you invested in allows you to confidently
pride & confidence
You can present your offer and your company with
just imagine
...
let's make that dream a reality ...
From dime-a-dozen entrepreneur
to authentic, stand-out professional.
The brand essentials package takes you
LOEK OUDEMAN
coach & therapist
"What mattered most to me—as a coach and therapist—in the final result was that I would recognise myself in my online representation. You have gone beyond that. My new branding and website exceed anything I could have imagined or expected, and I am incredibly pleased with them."
Brechtje troost
interior designer
"Janna & Yasmin listened closely to who I am and what I stand for, and translated this brilliantly into my website, compelling ‘spot on’ texts, and a strong visual concept. Their creativity and expertise have resulted in a distinctive website that I could never have created on my own. They truly add value, and I wholeheartedly recommend going through this process with them."
website.
the road to success.
Combining all brand elements we collected and the functional needs specific to your business, we get to work building your website.
This is not just any website. This is the place where your brand becomes a digital world your customers can visit and feel attracted to who you are and what you have to offer.
In a discovery call, an extensive questionnaire and an in-depth online interview we use creative methods and conversational questioning to discover your brandstory.
We bundle our findings in a visual and written proposal that includes your brandprofile, your brandstory, your message and the proposed visual direction.
story.
brand.
When we are agreed and clear on the story we want your brand to tell, we start designing. We imagine and develop the brand elements that are essential to build your brand and professional website.
We assemble your brandbook and provide briefings for you to create web content that is visually and verbally in line with your story.
website
brand
story
what's included?
In the first phase, we discover your story and find your message. First, through a free discovery call in which we discuss your business and its needs. Then, with an extensive questionnaire about your backstory and specific requirements. Lastly, during a kick-off session in an online meeting.
03
01
02
Extensive questionnaire
Free discovery call
Kick-off session, 45 min video call
Positioning & audience
Bundled in one proposal, includes 1 revision
Brand profile & background
Brandstory, message & tone of voice
website
brand
story
what's included?
We design all the basic brand elements you need to set up your professional website. We design these elements based on the brandstory we agreed upon in phase 1, and assemble them in a clear brandbook.This includes all the design elements, but excludes the content, for which we provide clear briefings as to make sure your content will be created in line with your brandstory.
03
01
02
Colorpalette
Logo wordmark + favicon
Typography (title, heading 1, body)
Briefing for a professional photoshoot
Briefing for a visual language
Briefing for copywrite
+ possibility to add brand elements
website
brand
story
what's included?
03
01
02
Using your brandbook, your brandstory and placeholder content, we build your professional website. This website will cover all the essentials. Anything additional you may need, we can discuss and develop for you specifically.
Responsive on all devices
Essential functions / testimonials, newsletter sign-up, contactform, menu, FAQ, button, gallery, integration of social media & google maps
SEO friendly & secured with SSL
6 pages / home, about, services, contact, terms & conditions (legally recommended), privacy & cookies (mandatory)
Easy to maintain, clear instructions
3 months of aftercare, 1 year back-up
+ possibility to add pages or functions
what's included?
website
brand
story
01
02
03
Using your brandbook, your brandstory and placeholder content, we build your professional website. This website will cover all the essentials. Anything additional you may need, we can discuss and develop for you specifically.
Responsive on all devices
Essential functions / testimonials, newsletter sign-up, contactform, menu, FAQ, button, gallery, integration of social media & google maps
SEO friendly & secured with SSL
6 pages / home, about, services, contact, terms & conditions (legally recommended), privacy & cookies (mandatory)
Easy to maintain, clear instructions
3 months of aftercare, 1 year back-up
optimized SEO
booking system
portfolio
multi-lingual
blog
pop-ups
+
...
chat function
extra pages
- back to original package
website
03
brand
story
what's included?
02
01
Colorpalette
Logo wordmark + favicon
Typography (title, heading 1, body)
Briefing for a professional photoshoot
Briefing for a visual language
We design all the basic brand elements you need to set up your professional website. We design these elements based on the brandstory we agreed upon in phase 1, and assemble them in a clear brandbook.This includes all the design elements, but excludes the content, for which we provide clear briefings as to make sure your content will be created in line with your brandstory.
Briefing for copywrite
stockimages
extra photos
heading 2 & 3
newsletter design
templates for invoice & quote
...
...
templates for social media
logomark
+
- back to original package
LET's TALK (it's free)
the result.
an authentic brand you can confidently present to the world.
a professional representation of your identity, value and expertise that does half the salespitch for you.
Extremely happy with what you did!
"
coach & brainspotting expert
I could have never imagined this myself.
"
coach & therapist
Well done. You've exceeded any expectation
I had.
"
Coach & therapist
It all fits. Truly fits.
"
CEO
My first reaction ... I LOVE IT!
"
interior designer
Wow, how amazing is this! Su-per-happy!
"
coach & trainer
After dozens of years in the business, you are the best communication professionals I have ever had the pleasure of working with.
"
director of trainings institute
Wow. Really ... Wow.
"
DESIGNER
It exceeds anything I could have imagined or expected.
"
therapist
YES. This touches my heart.
"
singer - songwriter
Completely moved, we signed your proposal within 10 min of reading.
"
management team
Let's do this.
are you curious to see what we can achieve together? Let's talk. A discovery call is completely free.
IN it, we discover if we are a match.
book a discovery call
Can we? Yes. Will we? Not always.
To us, your story is the most important part of your brand. In our experience, a visual branding can easily be beautiful and still miss the mark completely, by (beautifully) failing to tell the story it is meant to be telling. That is why our process always starts on the inside.
Only when you and we both feel – after lots of questions and some good conversation – that your story is clear and your branding is spot on, will we consider building a website with a branding that already exists.
If you're not sure if this package is right for you, maybe these specifications might help.
Brand Essentials is right for any entrepeneur who ...
... LOVES their work. And wants their audience to feel that from them.
... is a CREATIVE or offers PERSONAL services, like coaching or therapy. Their personality is important to the work they do.
... prioritizes AUTHENTICITY in everything they do. They never wish to manipulate or fool anyone.
... looks for the best possible QUALITY in their business and the world around them.
... is WILLING and unafraid to ask themselves complex and personal QUESTIONS.
... loves the INDEPENDENCE that comes with being a business owner. But they'd like some help setting up a professional communication that they can manage independently.
... wants to do it right, but doesn't want the process to drag. Scattered work is slow work, and they'd like to get their whole communication set up IN ONE FELL SWOOP.
No. And we have a very good reason for that.
The logo is an essential part, but only a small part of a brand.
A well-designed logo can make a great first impression and serve as a powerful symbol for a brands identity. But a logo without a branding to support it, is like a great headline that peeks your curiosity but never allows you to read the story. It is not only a missed opportunity, it can be absolutely misleading and frustating. A communicative logo can spark interest, but will never be able to forge a lasting connection with your audience.
Where a brand tells a whole story, a logo is only the bookcover.
In a discovery call, a questionnaire and a kick-off call, we will lay the foundations and create the outlines of your brand. Within the two weeks following the kick-off, you will receive your brandstory, message and visual proposal to review. In the two weeks after we agree on the direction, you will receive the brandproposal. Only after we successfully deliver your brand, we will design and build your website. Within 6 weeks, you will have a fully functional, communicative and authentic professional brand + website.
This package includes a visual and verbal document containing your brandstory, message and identity, a brandguide including your logo (wordmark), favicon, colorpalette, brand fonts, briefings for copywrite, visual language and photographs and a fully functional, responsive and SEO friendly website.
All elements as described here are included in the package price.
Please note that fonts and stockimages selected by us as possible options for your brand may not always be free to use commercially. Any licenses are to be purchased seperately. Of course you can count on our expertise and guidance in this process.
Yes you can. Check out the exact elements that are included in your website here. Anything else you might need to include, we can add for an additional charge. We have summed up a few of those right here. Please note that some extra functionalities may increase our deliverytime.
Your website will be SEO friendly. It is our experience that optimizing SEO can be done much more efficiently when your website has been up and running for some time. If you wish to optimize your SEO right from the start, you can request this as an added feature for an additional charge. Check all possible add-ons here.
Content is not included in this package. Any content you may want to include will be yours to deliver to us. Don't worry, we will guide and instruct you along the way. Another option is for us to create the content specifcally for you. This can be done at an additional charge, as shown here.
Absolutely. It's important to us that you feel confident independently updating and maintaining your brand and communication, which includes your website. After delivery you will have access to a personalized instructional video to help you do that. Moreover, 3 months of aftercare is included in this package. Meaning that, in the first 3 months after delivery, you can contact us about any functional issues free of charge.
We think it is a great thing to question wether or not someone is qualified to help you with whatever it is you need or wish. If after reading our website you have remaining doubts wether or not we are the right ally in the challenge you're facing, it may help to read more about us on our teampage, where you can find our backstory and our credentials.
If you continue to have doubts, please don't hesitate to get in touch. We are committed to working with clients that can truly benefit from the value we can provide. If you are better suited to a different approach than we can offer, you can trust us to be honest with you, always.
Branding people, products & companies in a truthful way.
studio for storytelling, design & communication
pages
definitely call us for ...
communication
detailed design
personal touches
or some
help finding what you want to say ...
honest stories
a new logo
(re)branding
illustrations
(silly) questions
website wishes
speak@studiotruestories.com
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